Collection & material
A mineral pigment family used in traditional painting, Buddhist painting and dancheong.
ERUM × CULTURAL INSTITUTIONS
From an exhibition to a brushstroke.
Bring traditional mineral color into products, exhibitions and adult creative experiences. Erum proposes collaborations with cultural institutions through IRUMBER, our prepared mineral watercolor brand.
A MATERIAL THAT CONNECTS
A different way to take color home.
A six-color set with inkstone-inspired pans and a magnetic tin case. Product cards and usage instructions are provided in Korean and English.
A souvenir to use
A compact painting material that visitors can continue to explore at home.
Exhibition & experience
Explore outlines and adult programs related to an exhibition theme.
WAYS TO COLLABORATE
Find the right form of collaboration.
01 / PARTNERSHIP
Museum & art shop retail
Review the basic set for your shop, with samples, product specifications and a discussion of supply terms and lead time.
Shop fit · sales & inventory terms
Discuss this collaboration ↗02 / PARTNERSHIP
Exhibition-linked kits
Explore an outline kit inspired by a collection or exhibition theme, with design drafts, an interpretation draft and a production quotation.
Image permissions · interpretation review
Discuss this collaboration ↗
03 / PARTNERSHIP
Adult painting experiences
Observe traditional pigments and try painting, with materials, usage guidance and a proposed session plan.
Audience · space · participant recruitment
Discuss this collaboration ↗
04 / PARTNERSHIP
Institutional gifts & custom sets
Discuss a commemorative or gift set around your quantity, schedule and budget, with composition and packaging proposals.
Quantity · schedule · budget
Discuss this collaboration ↗Exhibition-linked designs and workshops are proposals for discussion. Image rights and approval, contents, quantity, lead time, price and staffing are agreed separately.
A PILOT SESSION / FOR DISCUSSION
One hour, a first encounter with color.
A discussion example for 10–15 adults, in one 60-minute session. This is not a completed program or a confirmed booking offer.
- 0110 min
Material story
- 0210 min
Usage guidance
- 0330 min
Painting
- 0410 min
Sharing & cleanup
Agreeing the roles
We propose that the institution leads audience, venue and recruitment, while Erum initially supplies material samples and guidance. Instructor, transport, on-site facilitation and cleanup responsibilities are confirmed before quotation.
PRODUCT & SUPPLY
The basic set, ready for review.
Reference channel listing price: KRW 39,000 for the basic set, as stated in the October 2026 profile. This is not the direct-to-consumer store price. Consignment or purchase, quantities, lead times, shipping and returns are discussed by channel.
View the product ↗
LET’S BEGIN
From a brief review to the next conversation.
- 01Review the brief
- 02Sample & meeting
- 03Proposal & quotation
- 04Pilot or retail decision