MINERAL WATERCOLORS BY ERUM · JUST A BRUSH & WATER

OUR STORY / ERUM & IRUMBER

Rooted in tradition. Made for today.

We believe the colors of traditional painting belong in the hands of today’s creators. Erum makes the materials. IRUMBER opens a new way to experience them.

FROM A STONE TO A BRUSHSTROKE
THE COMPANY

이룸ERUM

The hands that make the color.

From mineral pigment import and processing to formulation, dedicated pan design and production. We turn an understanding of traditional materials into paints for today.

THE BRAND

The color that becomes your own.

Six mineral watercolors, ready for a brush and water. A brand for discovering grain, layering color and making room for your own expression.

KOREAN PAINTING / LINE & COLOR

AI reinterpretations based on the minhwa line and color references in the company profile

KOREAN HERITAGE / THE FOUNDER

Rooted in Korean heritage. Bringing traditional color into today.

Ha-jin KimMosagong No. :012521

CULTURAL HERITAGE REPAIR / MOSAGONG
Mosagong is the field of reproducing paintings and calligraphy. It involves making a reproduction based on the original work.
About the qualification · Q-Net ↗

We respect the lines, colors and materials of traditional Korean painting. Drawing on experience importing and processing seokchae, we develop formulations, dedicated pans and production methods to bring traditional mineral color into today's creative practice.

UNTIL STONE BECOMES COLOR

It felt like a waste for this color to stay inside museums. So I set it by hand, one pan at a time, and brought it to your desk.

THE MAKING OF IRUMBER

Behind every color, a thoughtful process.

From a raw mineral to the paint on your brush. A closer look at the work that brings IRUMBER to life.

AI-styled material and formulation study
AI illustration of six-color brush-wash studies
400–500MESH / REFINING THE GRAIN
AI-styled material and formulation studyAI interpretation of development references

01 / MATERIAL & FORMULATION

It begins with the material.

From importing and processing mineral pigments to ball milling and traditional levigation. Erum refines the grain to 400–500 mesh and establishes the formulation and manufacturing process for six mineral watercolors.

RAW MATERIAL → LEVIGATION → FORMULATION
AI-styled dedicated pan design study
AI pan-form sketch based on the design reference
35 × 22 × 10mm / DEDICATED PAN
AI-styled dedicated pan design studyAI interpretation of development references

02 / FORM & FUNCTION

Tradition, held in your hand.

A pan inspired by the shape of a Korean inkstone. Five motifs — lotus, dokkaebi, landscape, roof tile and norigae — meet a curved surface designed around the angle of a brush.

FIVE TRADITIONAL MOTIFS / A BRUSH-FRIENDLY CURVE
AI-styled painting and handling study
AI brushwork and layering detail
TEST & REFINEARTIST & STUDIO FEEDBACK
AI-styled painting and handling studyAI interpretation of development references

03 / TEST & REFINE

Made better, brushstroke by brushstroke.

Prototype feedback from East Asian painting majors, traditional painters and studios informs improvements to color and handling. We connect the knowledge of a material to the experience of painting with it.

ARTISTS & STUDIOS / PROTOTYPE FEEDBACK
Raw material analysis & development records

Development details are documented in the October 2026 company profile. ED-XRF analysis of raw stones was carried out by the Korea Polymer Testing & Research Institute in July 2026. Raw-material analysis is not a safety certification of the finished product.

View company profile · PDF ↗

LET’S CREATE THE NEXT CHAPTER

More hands. More stories in color.

Explore the collection, or start a conversation about cultural and retail partnerships.